Cookie management policy

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1. Introduction

The purpose of this cookie management policy is to inform users of the Institut Français de l'Hôtelage (IFH) site about the use of cookies and similar technologies. By browsing our website, you agree to the use of these cookies in accordance with this policy.

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2. What is a cookie?

A cookie is a small text file placed on your device (computer, tablet, smartphone) during your visit to a website. In particular, it makes it possible to collect information about your browsing in order to improve your user experience and to offer services adapted to your needs.

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3. What cookies do we use?

We use several types of cookies on our site:

Strictly necessary cookies

These cookies are essential for the website to function properly and cannot be deactivated. For example, they allow access to basic functionalities such as secure browsing and user session management.

Performance and analysis cookies

These cookies allow us to assess and improve the performance of our site by analyzing how visitors interact with it. In particular, we use:

• Google Analytics : to analyze traffic and user behavior.
• Google Tag Manager : to manage and optimize marketing tags.
• Google Search Console : to monitor the performance of the site in search results.

Personalization cookies

These cookies make it possible to remember your preferences and improve your browsing experience by displaying relevant content.

Advertising and tracking cookies

These cookies are used to display targeted ads and measure their effectiveness. In particular, we use:

• Meta Pixel : to measure the effectiveness of our advertising campaigns on Facebook and Instagram.
• Hubspot : for monitoring interactions and managing marketing campaigns.

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4. Management and configuration of cookies

You can manage your cookie preferences at any time by changing your browser settings. Here's how to do it depending on your browser:

• Google Chrome : Link to cookie management
• Mozilla Firefox : Link to cookie management
• Safari : Link to cookie management
• Microsoft Edge : Link to cookie management

You can also refuse the installation of third-party cookies via your browser's preference management settings or by using a dedicated tool such as Your Online Choices.

5. Changes to the cookie policy

IFH reserves the right to change this policy at any time to reflect technological, regulatory or operational developments. Any significant changes will be communicated via our website.

6. Contact

For any questions relating to our cookie management policy, you can contact us at the following address: contact@ifh-paris.com.

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