Internship - Digital Marketing (M/F)

DESCRIPTION OF THE OFFER‍

Aiming at developing the company's online visibility and commitment, for this internship, you will have a wide playing field to use your analytical mind and apply your creative and organizational qualities. Carried out on behalf of the Hotel du Cap-Eden-Roc, the Château Saint-Martin & Spa and the Apogee Courchevel, you will actively participate in the development of action plans and their implementation. You will be mainly involved in the launch of the Hôtel du Cap-Eden-Roc e-commerce site as part of your missions, which will affect all the digital activities of the three hotels.Under the supervision of the Regional Digital Marketing Manager, your missions will be as follows:

WEBSITES

Analysis, review and content creation for “hotel” sites, Analysis, review and content creation for “gift box” sites, Help with the launch, review and creation of content for the e-commerce site, Performance analysis with interpretation (sales, traffic, conversion rate) and recommend adjustments

‍EMAILINGS & EMAIL BANNERS

• ‍‍Participation in the definition of the annual email schedule
• Help with content creation - Participation in the definition of the annual email banner schedule
• Data analysis and reporting

‍SOCIAL NETWORKS

• ‍‍Assistance in the creation of artistic directions for our internal and external video and photo shootings
• Help with the creation of stories - Help with the creation of captions in fr and uk
• Scheduling and publishing stories and posts
• Data analysis and reporting
• Assistance in the creation of visual content (photos/videos)
• Assistance in creating an action plan
• Monitoring assistance and competitive intelligence
• Help with editorial calendars

‍TRANSVERSAL MISSIONS

• ‍‍Technological and competitive intelligence
• Working closely with other departments
• Market analysis: analysis of industry trends to guide marketing strategies
• Participation in the organization of lifestyle shootings

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WANTED PROFILE

‍Person doing higher studies in the field of Digital Marketing. Experience in the e-commerce and/or luxury sector (hotel industry in particular) can be a plus.

Required knowledge:

• Perfect command of the French language (written and spoken)
• Very good level of English (read, written, spoken)
• Proficiency in a third language would be a plus (Russian)
• Excellent mastery of social networks
• Solid knowledge in digital marketing
• Perfect mastery of the web universe

Professional skills:

• Excellent relationship
• Excellent writing
• Force of proposal
• Knowledge of: Photoshop, Lightroom, Indesign, Indesign, Illustrator, Adobe Premiere Pro, Canva
• Perfect mastery of the Office Pack (Word, Powerpoint, Excel...)
• Opera proficiency may be a plus